Based inside a photo booth, the new Diet Coke advert features creative director Marc Jacobs, who lures three women in with his charismatic charms. Once inside they journey through time, with Jacobs' clothes making an appearance. Jacobs is the predecessor to Jean Paul Gaultier, over seeing the creative direction, including designing a new bottle featuring his signature playful style. The hunky designer also features in the print ads, either wearing his favoured kilt or posing topless with a can of Diet Coke. The collaboration ties in with Diet Coke's 30th Anniversary and the three bottle designs signify the three decades since the brand first launched.
You can purchase Marc Jacob's 90's Diet Coke limited edition bottle for £1.99 on the Selfridges website.
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