Lanvin's Spring Summer 2013 ad campaign video is something very different. As the video plays showing the elegant clothes on beautiful men and women, it is suddenly interrupted by the familiar sound of an incoming Skype call. Alber Elbaz pops up in the bottom left corner and watches the campaign video for his collection along side the viewer. Elbaz analyses and critiques the video with humour; 'Love, love, love... J'adore!' and 'This perspective is siicck!' You almost get a sense of his personality and vision for the collection and campaign.
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