Fred Perry's 60th Collaboration with Dover Street Market

To celebrate their 60th anniversary, Fred Perry has collaborated with Dover Street Market to present a collection of personalised classic 1952 white polo shirts by established fans such as designers, musicians and sports people. The designs are varied and feature everything from simple doodles to faux fur and wire. The exhibition will be shown on 26th January at Dover Street Market showcasing 25 of the designs. All 60 personalisations can be seen here on the Fred Perry website.

Asylum (Creative agency) above

Anton Wirjono (Musician)


Bora Aksu

The quirkiest customisation is by Christopher Raeburn who manipulated the shirt in to a stuffed rabbit with the famous wreath logo included.

Christopher Raeburn

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