Friday, 5 June 2015

Farfetch Royal Ascot Fashion Challenge


I'm really feeling the love for luxury fashion retailer Farfetch recently! I was asked last week if I would like to be part of Farfetch's Royal Ascot challenge and jumped at the chance to enter! The fashion challenge is to 'Rewrite The Royal Ascot Dress Code' taking inspiration from Farfetch's 'Unfollow' campaign, based around creating you're own style instead of following fashion trends. Using The Royal Ascot dress code as a starting point, the challenge involves creating an outfit for The Royal Ascot event based on pieces from Farfetch.

The Royal Ascot is an important sartorial and sporting event of the calendar, for people who love horse racing and dressing up glamorously for the occasion. 'Royal Ascot is synonymous with sartorial elegance, This is held by our code, which invites guests to contribute to an occasion heralded as a major fashion event in its own right', The Royal Ascot Website.

The dress code for the event is strict to withhold an air of grace and elegance for attendees. However in recent times the respect for the dress code has been tarnished, as seen in columns such as the Daily Mail Online sections that poke fun of attendees. It's seems a shame seeing as the Royal Ascot has a rich history with connections to the royal family, especially the Queen who attends every year.

Royal Ascot Dress Code:
• Dresses and skirts should be of modest length defined as falling just above the knee or longer. 

• Dresses and tops should have straps of one inch or greater. 

• Jackets and pashminas may be worn but dresses and tops underneath should still comply with the Royal Enclosure dress code. 

• Trouser suits are welcome. They should be of full length and of matching material and colour. 

• Hats should be worn; however a headpiece which has a base of 4 inches (10cm) or more in diameter is acceptable as an alternative to a hat. 
Ladies are kindly asked to note the following: 

• Strapless, off the shoulder, halter neck and spaghetti straps are not permitted. 

• Midriffs must be covered. 

• Fascinators are not permitted; neither are headpieces which do not have a base covering a sufficient area of the head (4 inches/10cm).

Here is my entry:

Clockwise (L-R) Structured backpack, Intru / Embroidered fringed shirt dress, Marco De Vincenzo
'Pocahontas' leaf headband, Rosantica / Chunky heel ankle boots, Maison Margiela / Lapiz lazuli piercing ring, Delfina Delettrez


Subtly nodding to the Royal Ascot's style guide, I chose a head piece that is fun yet quirky! The dress is of knee length however features a mixture of textures such as fringing, metallic fabrics, embroidery and ombre effect. The buttons are one of the show stopping features of the dress, as they remind me of rosettes.

I'm a big lover of backpacks and rarely seen without one, therefore I had to choose a sleek elegant style that would compliment the dress beautifully. The royal blue colour is a theme throughout featuring on the straps of the backpack, the lapiz lazuli blue ring and Maison Margiela boots. The boots are perfect for the unpredictable English weather as we can never be too prepared for for rain! The chunky heels are good for walking on grass and add a splash of colour to the neutral pastel tones of the dress.

What do you think of the Royal Ascot event? Have you ever been or would you ever plan to go in the future?




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1 comment:

  1. That dress is pretty incredible, so interesting to look at.

    ReplyDelete