After the success of his first collaboration with H&M, David Beckham has launched his second range of body wear along side a tactful advert shot by director Guy Ritchie. The eye catching advert uses Beckham's looks, in particular his body and bum to ensure that his body wear range will be a talking point. Half way through, he dives in to a swimming pool and emerges from the other end, the sun glistening off his wet torso and the khaki pair of trunks (from the collection) clings to his intimate parts. Beckham is obviously using his sex symbol status to appeal to women, so they can then try to recreate their own David Beckham within their own partners or lovers.
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